Video series, web content, infographics, whitepapers
Some innovations are so big they've gone beyond changing the technology landscape—they've changed how we see the world. Enabled by the IBM mainframe, the thought leaders that drive these innovations are making the extraordinary possible. We call them the Engines of Progress.
For this campaign, I crafted illustrative, well-paced stories that showcased the incredible innovations the IBM mainframe made possible across the retail, banking, travel and utility industries.
After clarifying each story arc, I conducted interviews and wrote shooting scripts. Once the video footage was in, I worked with the editing team to shape and crystalize the final product. I then distilled stories into shareable infographics, and wrote larger, expanded case studies detailing the partnerships.