The Global Collaboratory
Rebrand, website, print, video, outdoor, awareness
Solving the world's problems together
At DuPont, a rich history of scientific discovery has enabled countless innovations and made life better for people everywhere. But providing for the food, energy, and safety needs of a growing population will require more than science alone. It will require many people collaborating across borders, companies, governments, organizations, and cultures to devise solutions that improve the lives of people around the world.
The campaign kicked off with a site, leadership videos, print ads and a BBC partnership.
I played an integral role in the development of the "Welcome to the Global Collaboratory" campaign, first concepting and writing the website, outdoor and print ads. I then researched hundreds of stories of innovation, and highlighted the best in videos and web content aimed to change the conversation.
The result: we raised awareness of power of collaboration, and put a human face on a global brand working to help our world.