DuPont "Welcome to The Global Collaboratory"
Rebrand, website, print, video, outdoor, awareness
The challenge:
Put a human face on a global brand working to help our world.
The idea:
In a world facing challenges too big for any one company, government or leader, solving them takes the efforts of many working together. Our global campaign celebrated the people behind the ideas and innovation.
I played an integral role in the development of the "Welcome to the Global Collaboratory" campaign: concepting and writing the website, outdoor and print ads, then researching hundreds of stories of innovation, highlighting the best in digital content aimed to change the conversation.
The idea behind the idea:
Each of DuPont’s brands creates necessary innovations in food, fuel, safety, and shelter that help the world to thrive, not just survive.
