Though it's a multinational software company providing open-source software products to the enterprise community, Red Hat strives to move beyond its association with Red Hat Enterprise Linux, its enterprise operating system.
The challenge I faced as a member of the content team was threefold. First, to promote the breadth of the company's tried, tested, and trusted storage, operating system platforms, middleware, applications, management products, and support, training, and consulting services. Second, to distill complex technical language and concepts into clear human solutions. Third, and most important, to champion and evolve the Red Hat brand standards—especially its concise, compelling, and credible voice.
The 2016 Women in Open Source Award
Red Hat has always been vocal about its respect for women in technology. In 2015, the company created the Women in Open Source Award, recognizing women making important contributions to an open source project or the open source community.
In 2016, to promote nominations and continue raising awareness of the award, I helped write, edit, and architect this event page. In addition to providing nominating criteria and a short history of the award, the page conveys the urgency of making these recognition—not only to praise them today, but to empower female technologists of the future.
View the entire page here.
The web page increases visibility and consistency of the Women in Open Source brand, works within the redhat.com brand framework, and authentically shares the story of women's contributions to open source.
Red Hat Summit 2016
Website, email campaign
Red Hat Summit is the premier open source technology event to showcase the latest and greatest in cloud computing, platform, virtualization, middleware, storage, and systems management technologies. Thousands converge to learn, network, and experience the benefits of open source alongside experts in the field—and every year is bigger and better than ever before.
To promote awareness and drive event registration across categories—CEOs to students—I wrote and edited web copy and an email campaign illustrating the breadth of opportunities for every level of interest and need.
View the entire site here.