Blue Zones Project by Healthways
Website, Blue Zones guides, and collateral
Creating a healthier world, one digital experience at a time.
Healthways focuses on behavior-change programs that help people do things like transform themselves and their communities so that everyone can live longer, happier, healthier lives. The Blue Zones project was an excellent example of this.
At Roundarch Isobar, we collaborated closely with Healthways to re-imagine this program for the digital and social media world.
We created smart, intuitive, and fun ways to learn about beneficial behaviors, take action, and share knowledge—all of which are proven to greatly increase your chances of a happy, successful life.
As the senior writer on this project, I created and adapted lots and lots of content—always keeping a consistent, engaging, and encouraging human voice.
