Delta Air Lines

Siteseer Challenge
Competition, website, video, content

Siteseer Challenge website
Part Amazing Race, part American Idol, part show and part website. Viewers watched five teams travel to four global destinations, then voted on the winner of 1 million Delta SkyMiles and 400,000 Hilton HHonors Points. Viewers voting in all four rounds could earn up to 2,000 SkyMiles, get the inside scoop on the teams' blogs, offer up opinions in the forum section of the site, investigate the destinations further, or even plan a flight to one of the international cities.
It was Delta's first foray into video content, and it reinforced their position as the world's largest, most global airline. It was my first foray into Delta, and I couldn't have been a happier lead writer on any project.
Siteseer Challenge video overview
Here, the world meets the five competing teams, and learns where they will go, what each team will do to win, and the prize that awaits.
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