Moda Operandi website (pitch)

Moda Operandi is the premier fashion pretailer that allows users to preorder the latest ready-to-wear fashion, shoes, accessories, and jewelry straight from the runway—months before they are available anywhere else, and unconstrained by industry timing.

We pitched a redesign of their website to better support the existing Trunk Shows, and to integrate a new business line: Buy Now Wear Now. The redesigned website would serve affluent customers worldwide, with a special focus on native speakers of English, Chinese and Arabic.

Our strategy? Inspire her, include her. Tell her stories. Activate her imagination. Give her context. Help her fall in love with the designers who conceive the collections and help her see herself as part of the worlds they create. Treat her to the telling details and flights of fancy that make fashion fascinating and fun.

Create desire. Create moments. Create a powerful buzz.
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