American Red Cross (pitch)

Video, print ad, magazine spread, mobile app

The American Red Cross receives the majority of its donations when large disasters occur. However, it helps those in need all year long, providing blood drives, temporary shelter, first aid certification classes and first-responder training to cite only a few of their programs. The goal of our concept was to keep the young American public informed of both the work the American Red Cross is doing on a daily basis and to inspire them to find a way to help.
Using Format