Relay, the screen-free phone for kids
Branding, digital ads, video, holiday
The challenge:
Create a holiday campaign for a first-of-its-kind push-button screen-free phone - an innovative new tool to help parents stay in touch with their kids while giving them freedom and independence.
The idea:
Show what happens when your kids disappear into their devices…or worse, when you’re afraid to let them out of the house on their own. So awkward, so sad - and so easy to fix with a Relay.
The idea behind the idea:
Getting kids off their screens is only half the issue.Getting parents to let go of their kids and stop embarrassing them is the other - and it was a fun problem to illustrate.
