Jennifer Dowling Urenia 

Copy + content + creative strategy + marketing
[email protected]
CREATIVE WORK
Marketing Manager
TransLoc | Raleigh, NC, 2016-2017
Created and communicated the messaging for a transportation software company chosen by Fast Company as one of the Most Innovative Companies of 2017 in the transit sector. Directed marketing, brand, content, and event strategies, promoted thought leadership, managed a team of four, and worked cross-functionally to support sales, product, and services.

Freelance Copywriter | 2002-present
Agencies: MRY/Mr. Youth, Grey Interactive, Commonground/MGS, Capstrat, Colangelo
In-house: Kenneth Cole, Anthropologie, Fresh Direct, BASF
Clients: Pfizer, TRESemme, Carefree, Crabtree & Evelyn, Oxiclean, Unilever, Walmart, Nokia, US Airways, Florida Power & Light, Moviefone, SelfCare, Mouthwatch, NC Military Pipeline, Lifestyle Medical Center, JND Legal Administration

Freelance Senior Writer
Red Hat | Raleigh, NC, 2015-2016
Wrote and edited digital and print collateral including email campaigns, event creative, white papers, brochures, newsletters, and technology detail papers. Grew awareness of the Red Hat brand, products, and services, and helped evolve and uphold brand and style standards.

Creative Communications Consultant
BASF | Raleigh, NC, 2015
Reworked product positioning, branding, and content alignment across the Specialty Products business. Wrote sales enablement materials, brand collateral, and web content. 

Senior Copywriter
Centerline Digital | Raleigh, NC, 2014-2015
Concepted, wrote, and developed digital projects including video animations, interactive pieces, websites, event creative, and other multimedia projects from strategy and script/interview through to post-production. Created engaging customer enablement and solutions-based content that stripped complex technical questions down to simple human answers. Managed junior writing staff. Clients: IBM, CEI, ADP.

Senior Copywriter 
Capstrat | Raleigh, NC, 2013-2014
Targeted big-concept work on consumer product launches, branding initiatives,video content, mobile, and tablet apps, sales and event creative for global and national clients. Clients: Red Hat, Lenovo, BASF, LORD Corporation, GlaxoSmithKline, MedWestvaco, Grifols, Alzheimers North Carolina.

Lead Copywriter and Content Strategist
Roundarch Isobar | NYC, 2011-2013
Pitched and won new business, then concepted and created digital, mobile, social, and new media campaigns. Developed high-energy mobile and tablet apps, websites, integrated promotions, and related branding for national accounts. Managed junior writing staff. Clients: HBO, Madison Square Garden, Air National Guard, Beauty.com, Healthways, Twentieth Television. Pitched: Michael Kors, Moda Operandi.

Senior Copywriter 
Ogilvy | NYC, 2010-2011  
Developed integrated and print campaigns, social media strategies, and new business pitches. Created websites, promotional and event pieces, style guides, and branding for national and global accounts. Clients: DuPont, Time Warner Cable, BP. Pitched: American Red Cross.

Senior Copywriter
Digitas (Publicis Groupe) | Stamford, CT and NYC, 2005-2010 
Created digital, new media and branding campaigns, pitched new business, developed social media and platform expansion strategies. Helped create an online reality show/travel competition for a flagship client. Managed junior writing staff. Clients: Delta, Kraft, Starburst, Planters, Enfamil, Revlon, AOL, Samsung, Monster.com.

Marketing Copywriter
Victoria’s Secret (Limited Brands) | NYC, 2004 
Responsible for brand concepting and alignment, editorial and marketing copy, sale book editing and management, naming, and trademarking. 

Copywriter
Macys.com (Federated Department Stores) | NYC, 2002-2004 
Wrote editorial, email and interactive web concepts and campaigns. Concepted and wrote copy for successful relaunch of macys.com site. Created promotional minisites, launched new online departments, and retooled brand identity. 

AWARDS
Webby Honorable Mention. CREATIVITY site of the day. The FWA. TBS's Funniest commercials of the year. Web Award Best Broadcasting Site.

EDUCATION
Robert McKee STORY Seminar and STORY for Business Seminar
The School of Visual Arts NYC – Coursework in writing & advertising
The University of Pennsylvania Philadelphia PA – BA in English and Communications


Using Format