Starburst "Share Something Juicy"
Digital, video, social, content
The challenge:
Demonstrate that the candies you can share are the most fun - and make it stick with older kids.
The idea:
A full digital campaign that paralleled the swell of oversharing in millennials and the shareable form factor of a Starburst - featuring YouTube stars, some funny videos, and a site that put it all on on a stage.
The idea behind the idea:
TMI is only "too much information" if you *don’t* live a social universe where we share every amazing, revealing, or inappropriate moment of our lives with the world. But since we’re all in on the joke, we can laugh as oversharing goes a step (or three) too far.
- CREATIVITY site of the day
- Webby honorable mention
- The FWA
- One of TBS's funniest commercials of the year
