Air National Guard
Want to join the Air National Guard? It helps to know what they do–or more specifically, what you can do with them. To this end, we created an inspiring, immersive storytelling experience as part of our redesign of ANG’s recruiting website, goang.com, to bring the benefits of the Air Guard to life.
The experience features high-octane video, arresting first-person accounts, vibrant photo galleries and hero portraits of high-tech planes, helicopters, drones and the men and women who make them fly–all tied together with an interactive video game-like look and feel.
Focusing on career and base locations, the site now instructs potential new recruits and features compelling campaigns highlighting the exciting benefits and personal growth that comes when you're part of the historic Air National Guard. From the campaign headlines through to the informational copy on the site (including hundreds of job descriptions) the site delivers useful information with intrigue and urgency.